Privacy Policy
Last updated: January 2025
1. Introduction
TinyTots UK ("we", "us", "our") is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
TinyTots UK is the data controller responsible for your personal data.
TinyTots UK54 Derby St, Cheetham Hill
Manchester, M8 8HF
Email: support@dawnwear.co.uk
3. Information We Collect
We may collect the following types of personal data:
Information You Provide
- Identity Data: Name, title
- Contact Data: Email address, phone number, delivery address, billing address
- Transaction Data: Order details, payment information (we do not store full card details)
- Communications: Any correspondence with us
Information Collected Automatically
- Technical Data: IP address, browser type, device information
- Usage Data: Pages visited, time spent on site, clickstream data
- Cookie Data: See our Cookie Policy
4. How We Use Your Data
| Purpose | Legal Basis |
|---|---|
| Process and fulfil orders | Contract performance |
| Send order updates and delivery notifications | Contract performance |
| Handle returns and refunds | Contract performance / Legal obligation |
| Respond to enquiries and provide customer support | Legitimate interest |
| Send marketing communications (with consent) | Consent |
| Improve our website and services | Legitimate interest |
| Prevent fraud | Legitimate interest / Legal obligation |
5. Who We Share Your Data With
We may share your personal data with:
- Delivery Partners: To fulfil and deliver your orders
- Payment Processors: To process payments securely
- IT Service Providers: Who host our website and systems
- Professional Advisers: Lawyers, accountants where required
- Regulatory Bodies: HMRC, law enforcement where legally required
We do not sell your personal data to third parties.
6. Data Retention
We retain your personal data for as long as necessary:
- Order records: 7 years (legal requirement)
- Account data: Until you request deletion
- Marketing data: Until you unsubscribe
- Website analytics: 26 months
7. Your Rights
Under UK GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Request we limit processing of your data
- Portability: Request your data in a machine-readable format
- Object: Object to processing based on legitimate interests
- Withdraw Consent: Where processing is based on consent
To exercise any of these rights, please contact us at support@dawnwear.co.uk.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- SSL/TLS encryption for all data transmission
- Secure payment processing through PCI-compliant providers
- Regular security assessments
- Access controls and staff training
9. International Transfers
Your data is primarily stored and processed within the UK/EEA. Where we transfer data outside this area, we ensure appropriate safeguards are in place.
10. Children's Privacy
Our website is not intended for children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.
11. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
12. Complaints
If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
13. Contact Us
TinyTots UK54 Derby St, Cheetham Hill
Manchester, M8 8HF
Email: support@dawnwear.co.uk
Phone: 0800 123 4567 h9